


























Size Guide
Seamless Design
Wire-Free Support
All-Day Comfort
Invisible Under Clothes
The Scalloped Edge That Does More Than Look Pretty.
The scalloped edge frames a deep V-neckline that actively draws the cups inward and upward. The result is a bra that lifts and centres while giving you a neckline detail that works as well under a low-cut top as it does on its own. The JellyWire™ underband handles the structural work, and the wide band along the bottom mirrors the scalloped finish — so the whole thing is one cohesive, considered design.
JellyWire™ Support Band
A flexible, wire-free support band that runs along the base of the bra — wider and softer than any underwire, engineered to distribute lift across your ribcage instead of digging into one point. The result is the support of a wired bra, without the Sunday-night dread of wearing one tomorrow.
3D Contour Lift™
A silicone support layer suspended between the cup's fabric layers — not a stiff foam dome, but a shaped, flexible structure that lifts from beneath and prevents side spillage without squeezing. Your shape, held exactly where it should be.
This bra is for you if…
- You want scalloped detailing that actually contributes to structure and lift, not just appearance.
- You like wearing V-neck or low-cut tops and want a bra neckline that sits cleanly below them.
- You want a bra that looks intentional when visible — not something you need to hide.
Fit & Style Details
- Scalloped V-neckline: The scalloped trim runs from the straps through the deep V, framing the neckline and pulling the cups inward for centred, upward lift.
- Wide scalloped underband: Mirrors the neckline detail along the base — adds support surface area while keeping the design language consistent.
- JellyWire™ underband: Sits beneath the scalloped band for structural, all-day lift without wire.
- Adjustable, no-slip straps: Wide enough to stay put, adjustable enough to dial in your preferred lift height.
- Seamless cup construction: Smooth, molded cups with no visible seams — invisible under clothing.
JellyWire™
A wireless wire. Replaces the traditional painful metal underwire. Provides all of the support, shaping, and lift of a traditional underwire, but eliminates the pain.
3D Contour Lift™
A silicone support layer is suspended between the inner and outer layers of product fabric, creating an embedded support system that gently molds to your figure, and eliminates side bulge.
We’re obsessed with perfect fit. If your Bella Bra doesn’t fit just right, enjoy free exchanges, easy returns, or your money back—no questions asked. We won’t rest until you love your fit.
Orders ship within 2 business day.
Standard delivery: 5–8 working days
Express delivery: 3–7 working days
Free shipping on all orders during our current sales period.
Returns and exchanges are hassle-free, just contact us within 100 days.

AS SEEN IN
Excellent

What Makes Our Products So Unique?



Body Positivity
We Celebrate Every Body
We are passionately committed to uplifting and empowering individuals by embracing body diversity. Our bras are designed to provide comfort, support, and confidence for every body, in all shapes, sizes, and shades. We reject the notion of a one-size-fits-all beauty standard, focusing instead on creating bras that celebrate your natural shape and make you feel confidently you.
