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Seamless Design
Wire-Free Support
All-Day Comfort
Invisible Under Clothes
The Scalloped Edge That Does More Than Look Pretty.
The scalloped edge frames a deep V-neckline that draws the cups inward and upward. Lifts and centres while giving you a neckline detail that works as well under a low-cut top as it does on its own. The wide band along the bottom mirrors the scalloped finish, so the whole thing reads as one cohesive design.
JellyWire™ Support Band
A wire-free support band running along the base of the bra. Wider and softer than an underwire, it spreads lift across your ribcage instead of pinning it to one digging point. You get the support of a wired bra without the Sunday-night dread of wearing one tomorrow.
This bra is for you if…
- You want scalloped detailing that actually contributes to structure and lift, not just appearance.
- You like wearing V-neck or low-cut tops and want a bra neckline that sits cleanly below them.
- You want a bra that looks intentional when visible — not something you need to hide.
Fit & Style Details
- Scalloped V-neckline: Scalloped trim runs from the straps through the deep V, framing the neckline and pulling the cups inward for centred, upward lift.
- Wide scalloped underband: Mirrors the neckline detail along the base — adds support surface area while keeping the design language consistent.
- JellyWire™ underband: Sits beneath the scalloped band for structural, all-day lift without wire.
- Adjustable, no-slip straps: Wide enough to stay put, adjustable enough to dial in your preferred lift height.
- Seamless cup construction: Smooth, molded cups with no visible seams — invisible under clothing.
Fabric and care information coming soon.
Shipping
Orders ship within 2 business days. We don't sit on them.
Standard delivery: 5–7 working days.
Express delivery: 3–5 working days.
Free worldwide shipping on all orders during our current sales period. No minimum, no code, no catch.
Returns & Exchanges
Changed your mind? Wrong size? Not what you expected? Contact us within 100 days and we'll sort it. Exchange for a different size at no cost, or get a full refund. We don't ask you to negotiate your way through a returns policy written by a lawyer who's never worn a bra.
Email us at support@bella-bra.com and we'll walk you through it.
Try it for 100 days. Actually try it.
Not a "keep the tags on and decide from the mirror" kind of trial. Wear it. Wash it. Take it through a Monday. Take it through a Friday night. Sleep in it if that's your thing.
If it's not the right fit, whether that's the wrong size, the wrong style, or just not quite right for your body, we'll exchange it or refund it. No argument. No fine print about "unworn condition." We know you need to actually live in a bra to know whether it works.
This isn't a marketing gesture. It's how we'd want to buy a bra ourselves: with enough time to know, and enough trust to be honest about it.
Reach out at support@bella-bra.com within 100 days and we'll take care of it.

AS SEEN IN
The comparison
Why women switch to Bella Bra
Most bras force you to choose between comfort and support. Ours doesn't.
Traditional
Underwire bra
Bella Bra
Wireless support bra
Cheap
Wireless bra
Backed by our 100-Day Money-Back Guarantee. If it doesn't fit, exchange it free.
Excellent

What Makes Our Products So Unique?



Body Positivity
We Celebrate Every Body
We are passionately committed to uplifting and empowering individuals by embracing body diversity. Our bras are designed to provide comfort, support, and confidence for every body, in all shapes, sizes, and shades. We reject the notion of a one-size-fits-all beauty standard, focusing instead on creating bras that celebrate your natural shape and make you feel confidently you.
Free Shipping
Free shipping on orders over £55.00.
Need Help?
Our customer service team is here to help you. support@bella-bra.com
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