Sweetheart Neckline Bra

The Sweetheart Neckline That Supports Like It Means It.

The sweetheart cut is one of the most flattering necklines in clothing — and one of the hardest to find in a wireless bra that actually lifts. This one delivers both. The curved sweetheart line follows the natural contour of the bust, and the JellyWire™ underband below it provides the structural lift that holds that shape all day. The cups sit smoothly, the straps stay put, and the neckline creates a clean, feminine line whether it's visible or hidden.

JellyWire™ Support Band

A flexible, wire-free support band that runs along the base of the bra — wider and softer than any underwire, engineered to distribute lift across your ribcage instead of digging into one point. The result is the support of a wired bra, without the Sunday-night dread of wearing one tomorrow.

3D Contour Lift™

A silicone support layer suspended between the cup's fabric layers — not a stiff foam dome, but a shaped, flexible structure that lifts from beneath and prevents side spillage without squeezing. Your shape, held exactly where it should be.

This bra is for you if…

• You want a sweetheart neckline that lifts and shapes — not one that just dips in the middle without doing anything structural.
• You wear sweetheart, square-neck, or off-shoulder tops and want a bra neckline that matches.
• You like a more feminine silhouette and want a wireless bra that delivers it without compromise.

Fit & Style Details

• Sweetheart neckline: A curved, heart-shaped line across the top of the cups — flattering, feminine, and designed to sit below most sweetheart-cut tops.
• Seamless, contoured cups: Smooth moulded shape that follows your natural curve without adding bulk.
• Adjustable, no-slip straps: Positioned to complement the sweetheart line without interfering with the neckline silhouette.
• JellyWire™ underband: Anchors the sweetheart shape from below — the lift holds through the full day.
• Clean back panel: Wide, smooth, no visible lines — works under any clothing.