Discover the perfect blend of comfort and support with our innovative wire-free bra. Designed with 360° round support the liquid jelly strip technology enhances natural shaping without the discomfort of an underwire. The soft lightweight fabric offers a barely-there feel while ensuring all-day confidence.
- Seamless & Breathable Ultra-soft, smooth fabric with air-hole padding keeps you cool and comfortable.
- Customisable Fit Adjustable straps and a 4-row hook closure for a personalised, secure feel.
- Sculpting & Smoothing Widened straps and a supportive design minimise back bulges for a sleek silhouette.
- Flattering Design The scalloped V-neckline enhances natural curves, while the low-back cut adds an elegant touch.
- Versatile for Every Occasion Ideal for everyday wear, lounging, or light activity, with a seamless fit under any outfit.
Experience comfort and support like never before—because feeling good starts with the right foundation.
| Band → | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Cup ↓ | 30 | 32 | 34 | 36 | 38 | 40 | 42 | 44 | 46 | 48 |
| A | S | S | M | L | ||||||
| B | S | S | S | M | L | L | XL | |||
| C | S | S | M | L | L | XL | XL | 2XL | 3XL | 3XL |
| D | S | M | M | L | XL | XL | 2XL | 3XL | 3XL | 4XL |
| DD/E | M | M | L | L | XL | 2XL | 2XL | 3XL | 4XL | 4XL |
| DDD/F | M | M | L | XL | 2XL | 2XL | 3XL | 3XL | 4XL | 4XL |
| G | XL | XL | 2XL | 2XL | 3XL | 3XL | 4XL | |||
| H/I | XL | 2XL | 2XL | 3XL | 3XL | 4XL | ||||
Share some content to your customers about your products.
Honest Reviews about Bella Bra
More than 1M+ women love our bra's, rating it 4.7/5 for its blend of comfort and lift.
Honestly, the best price I’ve ever worn I love the bra! I’ve spent too much money on bras that don’t fit. Wires that dig in, cups that don’t hold my breasts in. Bras that make me sag. I ordered a bra on a whim and it turned out to be the best fitting bra I’ve ever ever had. I started with a medium, but I had to wear on the last class and it kept riding up. Then I ordered a small and the fit was perfect. I’m throwing out all my old bras. It holds the girls in a perfect position and it supports like a sports bra.
Finally found a bra that doesn't dig into my shoulders! The website was so easy to navigate, and their sizing guide really helped me find the right fit. The customer service lady (Sarah, I think?) was super helpful when I called about sizing. My new beige comfort bra is perfect for everyday wear. 5/5 would recommend!
Easy to purchase website any questions answered promptly great bra without wire but good adjustable support will be buying another as needed
Ladies, if you're tired of underwires but still want great shape and support, try Bella Bra's wireless collection! I bought the beige one first, then immediately ordered two more colors. The wide straps don't dig in, the material is breathable, and I love how smooth it looks under my clothes. Finally, a bra that's both comfortable AND flattering. My search for the perfect bra is over!
What a lovely shopping experience. The soft lighting in the store and spacious fitting rooms made me feel comfortable. No pushy salespeople, just gentle assistance when needed. Bought two of their wireless support bras - so comfortable I forget I'm wearing them! Love that they have models of different ages on their website too.
Been struggling with uncomfortable bras for years. The store is well organized and their measuring service was discreet and professional. The bra I bought is pricey but worth every penny - no more back pain! Just wish they had more colors in the comfort line.
The detailed size guide on the website was so helpful for choosing the right size. When my bra arrived, it came in such elegant packaging! The material is so soft against my skin, and the wide straps don't leave marks. Love that they include care instructions too. Only suggestion would be to add more nude shades.
After decades of uncomfortable underwire bras, I finally found perfection at Bella Bra! Their wireless collection gives amazing support without any poking or prodding. I was skeptical at first - how could a wire-free bra provide enough support? But wow, the clever design and sturdy band keep everything exactly where it should be. I've been wearing mine all day and sometimes forget I even have it on! Best purchase I've made in years."
Wat Makes Our Products So Unique?
Cloud-Like Comfort
Experience weightless support that feels like you're wearing nothing at all, perfect for all-day comfort and movement.
Supportive Lift
Engineered to provide natural shaping and support without pressure points, giving you confidence throughout your day.
Incredibly Soft
Made with luxuriously gentle fabrics that caress your skin, making this bra your new everyday essential.
Underwire Free
Enjoy lasting support without uncomfortable metal wires, eliminating painful digging and pinching forever.
Body Positivity
We Celebrate Every Body
We are passionately committed to uplifting and empowering individuals by embracing body diversity. Our bras are designed to provide comfort, support, and confidence for every body, in all shapes, sizes, and shades. We reject the notion of a one-size-fits-all beauty standard, focusing instead on creating bras that celebrate your natural shape and make you feel confidently you.