Discover the perfect blend of comfort and support with our innovative wire-free bra. Designed with 360° round support, the liquid jelly strip technology enhances natural shaping without the discomfort of an underwire. The soft, lightweight fabric offers a barely-there feel while ensuring all-day confidence.
- Seamless & Breathable Ultra-soft, smooth fabric with air-hole padding keeps you cool and comfortable.
- Customisable Fit Adjustable straps and a 4-row hook closure for a personalised, secure feel.
- Sculpting & Smoothing Widened straps and a supportive design minimise back bulges for a sleek silhouette.
- Flattering Design The scalloped V-neckline enhances natural curves, while the low-back cut adds an elegant touch.
- Versatile for Every Occasion Ideal for everyday wear, lounging, or light activity, with a seamless fit under any outfit.
Experience comfort and support like never before—because feeling good starts with the right foundation.
| Band → | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Cup ↓ | 30 | 32 | 34 | 36 | 38 | 40 | 42 | 44 | 46 | 48 |
| A | S | S | M | L | ||||||
| B | S | S | S | M | L | L | XL | |||
| C | S | S | M | L | L | XL | XL | 2XL | 3XL | 3XL |
| D | S | M | M | L | XL | XL | 2XL | 3XL | 3XL | 4XL |
| DD/E | M | M | L | L | XL | 2XL | 2XL | 3XL | 4XL | 4XL |
| DDD/F | M | M | L | XL | 2XL | 2XL | 3XL | 3XL | 4XL | 4XL |
| G | XL | XL | 2XL | 2XL | 3XL | 3XL | 4XL | |||
| H/I | XL | 2XL | 2XL | 3XL | 3XL | 4XL | ||||
Why Your Bra Has Been Lying to You About Comfort
You've been told the same lie for decades: 'Good support requires sacrifice.' Wire pain? Normal. Shoulder grooves? Expected. Constant adjusting? Just part of being a woman.
We call BS.
What if I told you thousands of women are walking around right now—working 12-hour days, chasing kids, living full lives—and they've completely forgotten they're wearing a bra?
That's not a fantasy. That's Tuesday for Bella Bra customers.
Bella Bra vs others
Bella Bra
Wired Bras
End the Shoulder Pain From Heavy Straps
So Comfortable You'll Sleep Through the Night
Still Perfect After 100+ Washes
Finally, A Bra Designed for Bodies That Actually Exist
You'll Never Feel Another Wire Dig Into Your Skin Again
Set It and Forget It—Zero Adjustments Needed
Actually Invisible Under Every Single Outfit
Here's How We Cracked the Wire vs. Comfort Problem
Traditional bras concentrate all your weight on thin wires—like balancing on a tightrope. We flipped the script. Our wide-band engineering distributes weight across your entire torso, like a suspension bridge supports a highway.
The result? Wire-level support with zero pressure points. Finally.
Forget You're Wearing It
Remember when you could stretch, bend, and live without thinking about your bra? Our flexible design moves with your body through every yoga pose, presentation, and mom-life moment—without a single adjustment.
Finally, Fabric That Doesn't Fight You
After years of scratchy, irritating materials, your skin deserves better. Our hypoallergenic fabric feels like a gentle caress all day long—breathable, moisture-wicking, and designed to last 100+ washes.
Lift Without the Torture
Get the shape and support you want without metal weapons poking your ribs. Our precision-engineered cups provide perfect lift and natural contouring without a single wire touching your body.
From Daily Torture to All-Day Freedom: Real Stories
More than 35.583+ women love our bra's, rating it 4.7/5 for its blend of comfort and lift.
Easy to purchase website any questions answered promptly great bra without wire but good adjustable support will be buying another as needed
Been struggling with uncomfortable bras for years. The store is well organized and their measuring service was discreet and professional. The bra I bought is pricey but worth every penny - no more back pain! Just wish they had more colors in the comfort line.
The detailed size guide on the website was so helpful for choosing the right size. When my bra arrived, it came in such elegant packaging! The material is so soft against my skin, and the wide straps don't leave marks. Love that they include care instructions too. Only suggestion would be to add more nude shades.
Honestly, the best price I’ve ever worn I love the bra! I’ve spent too much money on bras that don’t fit. Wires that dig in, cups that don’t hold my breasts in. Bras that make me sag. I ordered a bra on a whim and it turned out to be the best fitting bra I’ve ever ever had. I started with a medium, but I had to wear on the last class and it kept riding up. Then I ordered a small and the fit was perfect. I’m throwing out all my old bras. It holds the girls in a perfect position and it supports like a sports bra.
Finally found a bra that doesn't dig into my shoulders! The website was so easy to navigate, and their sizing guide really helped me find the right fit. The customer service lady (Sarah, I think?) was super helpful when I called about sizing. My new beige comfort bra is perfect for everyday wear. 5/5 would recommend!
Ladies, if you're tired of underwires but still want great shape and support, try Bella Bra's wireless collection! I bought the beige one first, then immediately ordered two more colors. The wide straps don't dig in, the material is breathable, and I love how smooth it looks under my clothes. Finally, a bra that's both comfortable AND flattering. My search for the perfect bra is over!
What a lovely shopping experience. The soft lighting in the store and spacious fitting rooms made me feel comfortable. No pushy salespeople, just gentle assistance when needed. Bought two of their wireless support bras - so comfortable I forget I'm wearing them! Love that they have models of different ages on their website too.
After decades of uncomfortable underwire bras, I finally found perfection at Bella Bra! Their wireless collection gives amazing support without any poking or prodding. I was skeptical at first - how could a wire-free bra provide enough support? But wow, the clever design and sturdy band keep everything exactly where it should be. I've been wearing mine all day and sometimes forget I even have it on! Best purchase I've made in years."
The Daily Torture Most Women Accept as 'Normal'
Wire Torture That Ruins Your Day
Every morning, you brace yourself for red grooves that take hours to fade and wires that stab relentlessly. By lunchtime, you're constantly shifting, wincing, and dreaming of escape. Each pinch is a reminder that you're surviving, not thriving.
The Larger Bust Struggle
You've tried 'supportive' bras that leave you feeling lopsided and unsafe. Your back aches, you're haunted by wardrobe malfunction fears, and nothing keeps everything in place. You deserve support, not just suffering.
The Endless Battle Against Your Own Bra
Yanking straps, adjusting bands, fighting ride-up all day. Phone calls interrupted by awkward tugs. Even sitting becomes a chore. You're exhausted from fighting with your own clothes instead of living your life.
Your Wardrobe Held Hostage
White shirts? Banned. Fitted tops? Not a chance. You've built your entire wardrobe around hiding lines and bulges. Every mirror reminds you: you shouldn't have to choose between style and comfort.
Wire Torture That Ruins Your Day
Every morning, you brace yourself for red grooves that take hours to fade and wires that stab relentlessly. By lunchtime, you're constantly shifting, wincing, and dreaming of escape. Each pinch is a reminder that you're surviving, not thriving.
The Larger Bust Struggle
You've tried 'supportive' bras that leave you feeling lopsided and unsafe. Your back aches, you're haunted by wardrobe malfunction fears, and nothing keeps everything in place. You deserve support, not just suffering.
The Endless Battle Against Your Own Bra
Yanking straps, adjusting bands, fighting ride-up all day. Phone calls interrupted by awkward tugs. Even sitting becomes a chore. You're exhausted from fighting with your own clothes instead of living your life.
Your Wardrobe Held Hostage
White shirts? Banned. Fitted tops? Not a chance. You've built your entire wardrobe around hiding lines and bulges. Every mirror reminds you: you shouldn't have to choose between style and comfort.
Why Every Bra You've Tried Has Failed You (And How We Fixed It)
A few reasons why traditional bras fall short—and how Bella Bra changes everything.
The Real Problem With Underwires
Here's what Victoria's Secret won't tell you: Those wires aren't supporting you—they're creating pressure points that force your body to compensate. It's like balancing a 50-pound weight on a knife edge. No wonder you're in pain.
Why 'Wireless' Usually Means 'Worthless'
Most wireless bras are just stretchy sports bras in disguise. No structure, no engineering, no real support. You're trading torture for feeling like a deflated balloon. Neither option should be acceptable.
Our Weight Distribution Breakthrough
What if we told you we cracked the code? Our wide-band engineering distributes weight like a suspension bridge—evenly, comfortably, permanently. Combined with precision-molded cups and flexible design, you get wire-level support with cloud-level comfort. Finally.
Real Women, Real Bodies.
Your Body Was Never the Problem, Your Bra Was.
For decades, the lingerie industry has told you to change your body to fit their bras. Lose weight for better fit. Accept pain for support. Hide parts of yourself.
We're done with that story.
Your body—whether it's carried babies, survived cancer, lived through menopause, or simply existed beautifully for decades—deserves support that celebrates it exactly as it is.
Our weight distribution system adapts to your unique shape. Our hypoallergenic fabric respects your skin's sensitivity. Our precision-molded design honors your curves.
Bella Bra doesn't ask you to change. We changed the bra.