Crafted from buttery-soft fabric, this bra delivers ultimate all-day comfort with a smooth, lightweight feel. Designed for a perfect fit, the modern foam cups shape and support without the need for underwires, offering the lift you love with total freedom.
- Wire-Free, Full Support Enjoy the lift and structure of an underwire bra, without discomfort.
- Adjustable, No-Slip Straps Stay-put design ensures a secure, customised fit.
- Extra Band Coverage Creates a smooth, seamless look under any outfit.
- Flexible Fit Adjustable hook-and-eye closure adapts to natural breast changes.
- Convertible Straps Wear it your way for added versatility.
Designed for everyday wear, this soft, supportive bra moves with you—because comfort should never be a compromise.
JellyWire™
A wireless wire. Replaces the traditional painful metal underwire. Provides all of the support, shaping, and lift of a traditional underwire, but eliminates the pain.
3D Contour Lift™
A silicone support layer is suspended between the inner and outer layers of product fabric, creating an embedded support system that gently molds to your figure, and eliminates side bulge.
We’re obsessed with perfect fit. If your Bella Bra doesn’t fit just right, enjoy free exchanges, easy returns, or your money back—no questions asked. We won’t rest until you love your fit.
Orders ship within 2 business day.
Standard delivery: 5–8 working days
Express delivery: 3–7 working days
Free shipping on all orders during our current sales period.
Returns and exchanges are hassle-free, just contact us within 100 days.
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What Makes Our Products So Unique?
Cloud-Like Comfort
Experience weightless support that feels like you're wearing nothing at all, perfect for all-day comfort and movement.
Supportive Lift
Engineered to provide natural shaping and support without pressure points, giving you confidence throughout your day.
Incredibly Soft
Made with luxuriously gentle fabrics that caress your skin, making this bra your new everyday essential.
Underwire Free
Enjoy lasting support without uncomfortable metal wires, eliminating painful digging and pinching forever.
Body Positivity
We Celebrate Every Body
We are passionately committed to uplifting and empowering individuals by embracing body diversity. Our bras are designed to provide comfort, support, and confidence for every body, in all shapes, sizes, and shades. We reject the notion of a one-size-fits-all beauty standard, focusing instead on creating bras that celebrate your natural shape and make you feel confidently you.