Size Guide
Sweetheart Shape
Wire-Free Support
Feminine Lift
Seamless Cups
The Sweetheart Neckline That Supports Like It Means It.
The sweetheart cut is one of the most flattering necklines in clothing — and one of the hardest to find in a wireless bra that actually lifts. This one delivers both. The curved sweetheart line follows the natural contour of the bust, and the JellyWire™ underband below it provides the structural lift that holds that shape all day. The cups sit smoothly, the straps stay put, and the neckline creates a clean, feminine line whether it's visible or hidden.
JellyWire™ Support Band
A flexible, wire-free support band that runs along the base of the bra — wider and softer than any underwire, engineered to distribute lift across your ribcage instead of digging into one point. The result is the support of a wired bra, without the Sunday-night dread of wearing one tomorrow.
3D Contour Lift™
A silicone support layer suspended between the cup's fabric layers — not a stiff foam dome, but a shaped, flexible structure that lifts from beneath and prevents side spillage without squeezing. Your shape, held exactly where it should be.
This bra is for you if…
- You want a sweetheart neckline that lifts and shapes — not one that just dips in the middle without doing anything structural.
- You wear sweetheart, square-neck, or off-shoulder tops and want a bra neckline that matches.
- You like a more feminine silhouette and want a wireless bra that delivers it without compromise.
Fit & Style Details
- Sweetheart neckline: A curved, heart-shaped line across the top of the cups — flattering, feminine, and designed to sit below most sweetheart-cut tops.
- Seamless, contoured cups: Smooth moulded shape that follows your natural curve without adding bulk.
- Adjustable, no-slip straps: Positioned to complement the sweetheart line without interfering with the neckline silhouette.
- JellyWire™ underband: Anchors the sweetheart shape from below — the lift holds through the full day.
- Clean back panel: Wide, smooth, no visible lines — works under any clothing.
JellyWire™
A wireless wire. Replaces the traditional painful metal underwire. Provides all of the support, shaping, and lift of a traditional underwire, but eliminates the pain.
3D Contour Lift™
A silicone support layer is suspended between the inner and outer layers of product fabric, creating an embedded support system that gently molds to your figure, and eliminates side bulge.
We’re obsessed with perfect fit. If your Bella Bra doesn’t fit just right, enjoy free exchanges, easy returns, or your money back—no questions asked. We won’t rest until you love your fit.
Orders ship within 2 business day.
Standard delivery: 5–8 working days
Express delivery: 3–7 working days
Free shipping on all orders during our current sales period.
Returns and exchanges are hassle-free, just contact us within 100 days.
AS SEEN IN
Excellent
What Makes Our Products So Unique?
Cloud-Like Comfort
Experience weightless support that feels like you're wearing nothing at all, perfect for all-day comfort and movement.
Supportive Lift
Engineered to provide natural shaping and support without pressure points, giving you confidence throughout your day.
Incredibly Soft
Made with luxuriously gentle fabrics that caress your skin, making this bra your new everyday essential.
Underwire Free
Enjoy lasting support without uncomfortable metal wires, eliminating painful digging and pinching forever.
Body Positivity
We Celebrate Every Body
We are passionately committed to uplifting and empowering individuals by embracing body diversity. Our bras are designed to provide comfort, support, and confidence for every body, in all shapes, sizes, and shades. We reject the notion of a one-size-fits-all beauty standard, focusing instead on creating bras that celebrate your natural shape and make you feel confidently you.