Size Guide
Push-Up Lift
Wire-Free Support
Scalloped Detail
Seamless Finish
The V-Neck Push Up That Doesn't Need a Wire to Get There.
This is the push-up version of a scalloped V-neck done right. The cups are shaped to push inward and upward — not with padding stacked on top of padding, but with the contour built into the cup structure itself. The scalloped neckline frames the result. The JellyWire™ underband anchors it. You get genuine cleavage and lift without the wire, without the bulk, and without the bra fighting your body to hold a shape it wasn't designed for.
JellyWire™ Support Band
A flexible, wire-free support band that runs along the base of the bra — wider and softer than any underwire, engineered to distribute lift across your ribcage instead of digging into one point. The result is the support of a wired bra, without the Sunday-night dread of wearing one tomorrow.
3D Contour Lift™
A silicone support layer suspended between the cup's fabric layers — not a stiff foam dome, but a shaped, flexible structure that lifts from beneath and prevents side spillage without squeezing. Your shape, held exactly where it should be.
This bra is for you if…
- You want real push-up lift and cleavage without tolerating an underwire to get it.
- You like the look of a scalloped V-neck and want it paired with genuine structural lift.
- You've tried wireless push-ups before and found them flat or unsupported by midday.
Fit & Style Details
- Push-up cup construction: Shaped to draw the bust inward and upward from the base — the lift is structural, not padding-dependent.
- Scalloped V-neckline: Runs from the straps through the plunge — frames the neckline with a clean, feminine detail.
- JellyWire™ underband: Anchors the push-up effect from below so the lift holds through a full day, not just the first hour.
- Adjustable, no-slip straps: Stay in position and complement the cup construction rather than compensating for it.
- Smooth, seamless finish: No visible seams or lines — completely invisible under fitted or thin fabric.
JellyWire™
A wireless wire. Replaces the traditional painful metal underwire. Provides all of the support, shaping, and lift of a traditional underwire, but eliminates the pain.
3D Contour Lift™
A silicone support layer is suspended between the inner and outer layers of product fabric, creating an embedded support system that gently molds to your figure, and eliminates side bulge.
We’re obsessed with perfect fit. If your Bella Bra doesn’t fit just right, enjoy free exchanges, easy returns, or your money back—no questions asked. We won’t rest until you love your fit.
Orders ship within 2 business day.
Standard delivery: 5–8 working days
Express delivery: 3–7 working days
Free shipping on all orders during our current sales period.
Returns and exchanges are hassle-free, just contact us within 100 days.
AS SEEN IN
Excellent
What Makes Our Products So Unique?
Cloud-Like Comfort
Experience weightless support that feels like you're wearing nothing at all, perfect for all-day comfort and movement.
Supportive Lift
Engineered to provide natural shaping and support without pressure points, giving you confidence throughout your day.
Incredibly Soft
Made with luxuriously gentle fabrics that caress your skin, making this bra your new everyday essential.
Underwire Free
Enjoy lasting support without uncomfortable metal wires, eliminating painful digging and pinching forever.
Body Positivity
We Celebrate Every Body
We are passionately committed to uplifting and empowering individuals by embracing body diversity. Our bras are designed to provide comfort, support, and confidence for every body, in all shapes, sizes, and shades. We reject the notion of a one-size-fits-all beauty standard, focusing instead on creating bras that celebrate your natural shape and make you feel confidently you.