Size Guide
Sweetheart Shape
Wire-Free Support
Feminine Lift
Seamless Cups
The Sweetheart Neckline That Lifts Like It Means It.
The sweetheart cut is one of the most flattering necklines in clothing — and one of the hardest to find in a wireless bra that actually lifts. This one delivers both. The curved sweetheart line follows the natural contour of the bust. Cups sit smoothly, straps stay put, neckline reads clean whether it's visible or hidden.
JellyWire™ Support Band
A wire-free support band running along the base of the bra. Wider and softer than an underwire, it spreads lift across your ribcage instead of pinning it to one digging point. You get the support of a wired bra without the Sunday-night dread of wearing one tomorrow.
This bra is for you if…
- You want a sweetheart neckline that lifts and shapes — not one that just dips in the middle without doing anything structural.
- You wear sweetheart, square-neck, or off-shoulder tops and want a bra neckline that matches.
- You like a more feminine silhouette and want a wireless bra that delivers it without compromise.
Fit & Style Details
- Sweetheart neckline: Curved, heart-shaped line across the top of the cups — flattering, feminine, and designed to sit below most sweetheart-cut tops.
- Seamless, contoured cups: Smooth moulded shape that follows your natural curve without adding bulk.
- Adjustable, no-slip straps: Positioned to complement the sweetheart line without interfering with the neckline silhouette.
- JellyWire™ underband: Anchors the sweetheart shape from below — the lift holds through the full day.
- Clean back panel: Wide, smooth, no visible lines — works under any clothing.
Fabric and care information coming soon.
Shipping
Orders ship within 2 business days. We don't sit on them.
Standard delivery: 5–7 working days.
Express delivery: 3–5 working days.
Free worldwide shipping on all orders during our current sales period. No minimum, no code, no catch.
Returns & Exchanges
Changed your mind? Wrong size? Not what you expected? Contact us within 100 days and we'll sort it. Exchange for a different size at no cost, or get a full refund. We don't ask you to negotiate your way through a returns policy written by a lawyer who's never worn a bra.
Email us at support@bella-bra.com and we'll walk you through it.
Try it for 100 days. Actually try it.
Not a "keep the tags on and decide from the mirror" kind of trial. Wear it. Wash it. Take it through a Monday. Take it through a Friday night. Sleep in it if that's your thing.
If it's not the right fit, whether that's the wrong size, the wrong style, or just not quite right for your body, we'll exchange it or refund it. No argument. No fine print about "unworn condition." We know you need to actually live in a bra to know whether it works.
This isn't a marketing gesture. It's how we'd want to buy a bra ourselves: with enough time to know, and enough trust to be honest about it.
Reach out at support@bella-bra.com within 100 days and we'll take care of it.
AS SEEN IN
The comparison
Why women switch to Bella Bra
Most bras force you to choose between comfort and support. Ours doesn't.
Traditional
Underwire bra
Bella Bra
Wireless support bra
Cheap
Wireless bra
Backed by our 100-Day Money-Back Guarantee. If it doesn't fit, exchange it free.
Excellent
What Makes Our Products So Unique?
Cloud-Like Comfort
Experience weightless support that feels like you're wearing nothing at all, perfect for all-day comfort and movement.
Supportive Lift
Engineered to provide natural shaping and support without pressure points, giving you confidence throughout your day.
Incredibly Soft
Made with luxuriously gentle fabrics that caress your skin, making this bra your new everyday essential.
Underwire Free
Enjoy lasting support without uncomfortable metal wires, eliminating painful digging and pinching forever.
Body Positivity
We Celebrate Every Body
We are passionately committed to uplifting and empowering individuals by embracing body diversity. Our bras are designed to provide comfort, support, and confidence for every body, in all shapes, sizes, and shades. We reject the notion of a one-size-fits-all beauty standard, focusing instead on creating bras that celebrate your natural shape and make you feel confidently you.
Free Shipping
Free shipping on orders over $100.00 NZD.
Need Help?
Our customer service team is here to help you. support@bella-bra.com
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