{"product_id":"scalloped-neckline-plunge-bra","title":"Scalloped Neckline Plunge Bra","description":"\u003cp\u003e\u003cstrong\u003eThe V-Neck Push Up That Doesn't Need a Wire to Get There.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis is the push-up version of a scalloped V-neck done right. The cups are shaped to push inward and upward — not with padding stacked on top of padding, but with the contour built into the cup structure itself. The scalloped neckline frames the result. The JellyWire™ underband anchors it. You get genuine cleavage and lift without the wire, without the bulk, and without the bra fighting your body to hold a shape it wasn't designed for.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eJellyWire™ Support Band\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA flexible, wire-free support band that runs along the base of the bra — wider and softer than any underwire, engineered to distribute lift across your ribcage instead of digging into one point. The result is the support of a wired bra, without the Sunday-night dread of wearing one tomorrow.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e3D Contour Lift™\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA silicone support layer suspended between the cup's fabric layers — not a stiff foam dome, but a shaped, flexible structure that lifts from beneath and prevents side spillage without squeezing. Your shape, held exactly where it should be.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis bra is for you if…\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eYou want real push-up lift and cleavage without tolerating an underwire to get it.\u003c\/li\u003e\n\u003cli\u003eYou like the look of a scalloped V-neck and want it paired with genuine structural lift.\u003c\/li\u003e\n\u003cli\u003eYou've tried wireless push-ups before and found them flat or unsupported by midday.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFit \u0026amp; Style Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePush-up cup construction:\u003c\/strong\u003e Shaped to draw the bust inward and upward from the base — the lift is structural, not padding-dependent.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScalloped V-neckline:\u003c\/strong\u003e Runs from the straps through the plunge — frames the neckline with a clean, feminine detail.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJellyWire™ underband:\u003c\/strong\u003e Anchors the push-up effect from below so the lift holds through a full day, not just the first hour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdjustable, no-slip straps:\u003c\/strong\u003e Stay in position and complement the cup construction rather than compensating for it.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmooth, seamless finish:\u003c\/strong\u003e No visible seams or lines — completely invisible under fitted or thin fabric.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5 data-pm-slice=\"1 1 []\"\u003e\n\u003cbr\u003e\n\u003c\/h5\u003e","brand":"Bella Bra","offers":[{"title":"Black \/ S","offer_id":57483540562245,"sku":"BB-003-BLA-S","price":49.95,"currency_code":"EUR","in_stock":true},{"title":"Black \/ M","offer_id":57483540595013,"sku":"BB-003-BLA-M","price":49.95,"currency_code":"EUR","in_stock":true},{"title":"Black \/ 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