{"product_id":"scalloped-edge-plunge-bra","title":"Scalloped Edge Plunge Bra","description":"\u003cp\u003e\u003cstrong\u003eThe Scalloped Edge That Does More Than Look Pretty.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe scalloped edge frames a deep V-neckline that actively draws the cups inward and upward. The result is a bra that lifts and centres while giving you a neckline detail that works as well under a low-cut top as it does on its own. The JellyWire™ underband handles the structural work, and the wide band along the bottom mirrors the scalloped finish — so the whole thing is one cohesive, considered design.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eJellyWire™ Support Band\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA flexible, wire-free support band that runs along the base of the bra — wider and softer than any underwire, engineered to distribute lift across your ribcage instead of digging into one point. The result is the support of a wired bra, without the Sunday-night dread of wearing one tomorrow.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e3D Contour Lift™\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA silicone support layer suspended between the cup's fabric layers — not a stiff foam dome, but a shaped, flexible structure that lifts from beneath and prevents side spillage without squeezing. Your shape, held exactly where it should be.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis bra is for you if…\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eYou want scalloped detailing that actually contributes to structure and lift, not just appearance.\u003c\/li\u003e\n\u003cli\u003eYou like wearing V-neck or low-cut tops and want a bra neckline that sits cleanly below them.\u003c\/li\u003e\n\u003cli\u003eYou want a bra that looks intentional when visible — not something you need to hide.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFit \u0026amp; Style Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eScalloped V-neckline:\u003c\/strong\u003e The scalloped trim runs from the straps through the deep V, framing the neckline and pulling the cups inward for centred, upward lift.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWide scalloped underband:\u003c\/strong\u003e Mirrors the neckline detail along the base — adds support surface area while keeping the design language consistent.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJellyWire™ underband:\u003c\/strong\u003e Sits beneath the scalloped band for structural, all-day lift without wire.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdjustable, no-slip straps:\u003c\/strong\u003e Wide enough to stay put, adjustable enough to dial in your preferred lift height.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSeamless cup construction:\u003c\/strong\u003e Smooth, molded cups with no visible seams — invisible under clothing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5 data-pm-slice=\"1 1 []\"\u003e\n\u003cbr\u003e\n\u003c\/h5\u003e","brand":"Bella Bra","offers":[{"title":"Black \/ S","offer_id":57483538530629,"sku":"BB-001-BLA-S","price":49.95,"currency_code":"EUR","in_stock":true},{"title":"Black \/ 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