{"product_id":"sweetheart-neckline-bra","title":"Sweetheart Neckline Bra","description":"\u003cp\u003e\u003cstrong\u003eThe Sweetheart Neckline That Supports Like It Means It.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe sweetheart cut is one of the most flattering necklines in clothing — and one of the hardest to find in a wireless bra that actually lifts. This one delivers both. The curved sweetheart line follows the natural contour of the bust, and the JellyWire™ underband below it provides the structural lift that holds that shape all day. The cups sit smoothly, the straps stay put, and the neckline creates a clean, feminine line whether it's visible or hidden.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eJellyWire™ Support Band\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA flexible, wire-free support band that runs along the base of the bra — wider and softer than any underwire, engineered to distribute lift across your ribcage instead of digging into one point. The result is the support of a wired bra, without the Sunday-night dread of wearing one tomorrow.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e3D Contour Lift™\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA silicone support layer suspended between the cup's fabric layers — not a stiff foam dome, but a shaped, flexible structure that lifts from beneath and prevents side spillage without squeezing. Your shape, held exactly where it should be.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis bra is for you if…\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eYou want a sweetheart neckline that lifts and shapes — not one that just dips in the middle without doing anything structural.\u003c\/li\u003e\n\u003cli\u003eYou wear sweetheart, square-neck, or off-shoulder tops and want a bra neckline that matches.\u003c\/li\u003e\n\u003cli\u003eYou like a more feminine silhouette and want a wireless bra that delivers it without compromise.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFit \u0026amp; Style Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSweetheart neckline:\u003c\/strong\u003e A curved, heart-shaped line across the top of the cups — flattering, feminine, and designed to sit below most sweetheart-cut tops.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSeamless, contoured cups:\u003c\/strong\u003e Smooth moulded shape that follows your natural curve without adding bulk.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdjustable, no-slip straps:\u003c\/strong\u003e Positioned to complement the sweetheart line without interfering with the neckline silhouette.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJellyWire™ underband:\u003c\/strong\u003e Anchors the sweetheart shape from below — the lift holds through the full day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClean back panel:\u003c\/strong\u003e Wide, smooth, no visible lines — works under any clothing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5 data-pm-slice=\"1 1 []\"\u003e\n\u003cbr\u003e\n\u003c\/h5\u003e","brand":"Bella Bra","offers":[{"title":"Black \/ S","offer_id":57483543216453,"sku":"BB-010-BLA-S","price":49.95,"currency_code":"EUR","in_stock":true},{"title":"Black \/ 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