{"product_id":"scalloped-structured-lift-bra","title":"Scalloped Structured Lift Bra","description":"\u003cp\u003e\u003cstrong\u003eStructured Hold. Scalloped Finish.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis bra pairs a scalloped neckline with a more structured, full-hold cup construction. The scalloped edge gives it a polished look, but underneath the cups are built with intention — a defined shape that holds firmly without feeling rigid. Wide underband sits flat and stays flat. Looks considered, performs like it was engineered.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eJellyWire™ Support Band\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA wire-free support band running along the base of the bra. Wider and softer than an underwire, it spreads lift across your ribcage instead of pinning it to one digging point. 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defined hold than a soft-cup bra — maintains its shape through movement.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWide, flat underband:\u003c\/strong\u003e Broad band that stays horizontal across the ribcage and doesn't roll or ride.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJellyWire™ underband:\u003c\/strong\u003e Wide, flexible base designed to hold a structured cup in place all day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdjustable straps:\u003c\/strong\u003e Set and forget — positioned to work with the structured cup shape.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Bella Bra","offers":[{"title":"Black \/ S","offer_id":57483544428869,"sku":"BB-011-BLA-S","price":99.95,"currency_code":"NZD","in_stock":true},{"title":"Black \/ M","offer_id":57483544461637,"sku":"BB-011-BLA-M","price":99.95,"currency_code":"NZD","in_stock":true},{"title":"Black \/ 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