{"product_id":"scalloped-band-comfort-bra","title":"Scalloped Band Comfort Bra","description":"\u003cp\u003e\u003cstrong\u003eScalloped Detail. Serious Lift. No Wire In Sight.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe scalloped neckline sits along the top of the cups like a finishing detail — but it's doing more than finishing. The scalloped edge creates a slightly inward tension that pulls the cups together and upward, contributing to the overall lift alongside the JellyWire™ underband below. The result is a bra that looks refined and performs like it's engineered, because the detail is the engineering.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eJellyWire™ Support Band\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA flexible, wire-free support band that runs along the base of the bra — wider and softer than any underwire, engineered to distribute lift across your ribcage instead of digging into one point. The result is the support of a wired bra, without the Sunday-night dread of wearing one tomorrow.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e3D Contour Lift™\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA silicone support layer suspended between the cup's fabric layers — not a stiff foam dome, but a shaped, flexible structure that lifts from beneath and prevents side spillage without squeezing. Your shape, held exactly where it should be.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis bra is for you if…\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eYou want a bra with a design detail that's both functional and beautiful — scalloped edges that lift, not just decorate.\u003c\/li\u003e\n\u003cli\u003eYou like your bra to look intentional when it peeks above a neckline — not something to hide.\u003c\/li\u003e\n\u003cli\u003eYou want wireless support paired with a refined, feminine finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFit \u0026amp; Style Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eScalloped neckline:\u003c\/strong\u003e A delicate scalloped edge along the top of the cups — adds inward tension for lift and a polished visual detail.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSeamless, contoured cups:\u003c\/strong\u003e Smooth, molded shape with no visible seams — 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