{"product_id":"scalloped-neckline-plunge-bra","title":"Scalloped Neckline Plunge Bra","description":"\u003cp\u003e\u003cstrong\u003eWireless Push Up. Scalloped V-Neck.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis is the push-up version of a scalloped V-neck done right. The cups push inward and upward — not with padding stacked on padding, but with the contour built into the cup structure itself. You get genuine cleavage and lift without the wire, without the bulk, without the bra fighting your body to hold a shape it wasn't designed for.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eJellyWire™ Support Band\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA wire-free support band running along the base of the bra. Wider and softer than an underwire, it spreads lift across your ribcage instead of pinning it to one digging point. You get the support of a wired bra without the Sunday-night dread of wearing one tomorrow.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis bra is for you if…\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eYou want real push-up lift and cleavage without tolerating an underwire to get it.\u003c\/li\u003e\n\u003cli\u003eYou like the look of a scalloped V-neck and want it paired with genuine structural lift.\u003c\/li\u003e\n\u003cli\u003eYou've tried wireless push-ups before and found them flat or unsupported by midday.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFit \u0026amp; Style Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePush-up cup construction:\u003c\/strong\u003e Shaped to draw the bust inward and upward from the base — the lift is structural, not padding-dependent.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScalloped V-neckline:\u003c\/strong\u003e Runs from the straps through the plunge — frames the neckline with a clean, feminine detail.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJellyWire™ underband:\u003c\/strong\u003e Anchors the push-up effect from below so the lift holds through a full day, not just the first hour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdjustable, no-slip straps:\u003c\/strong\u003e Stay in position and complement the cup construction rather than compensating for it.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmooth, seamless finish:\u003c\/strong\u003e No visible seams or lines — completely invisible under fitted or thin fabric.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Bella Bra","offers":[{"title":"Black \/ S","offer_id":57483540562245,"sku":"BB-003-BLA-S","price":84.95,"currency_code":"AUD","in_stock":true},{"title":"Black \/ M","offer_id":57483540595013,"sku":"BB-003-BLA-M","price":84.95,"currency_code":"AUD","in_stock":true},{"title":"Black \/ 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